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1. Examine the role of advertising and promotion management in contemporary marketing
2. Develop an understanding of integrated marketing communications, including the coordination of the various promotional mix elements
3. Recognise the skills required for the development of a creative strategy inadvertising, examining the various creative approaches, appeals and executions used by advertisers
4. Analyse the major elements of a promotional plan, including: goals and objectives, media planning and strategy, and promotions budgets and evaluation.
5. Develop understanding of media planning and strategy.
6. Select an appropriate promotional mix.
7. Discuss ways to measure the effectiveness of advertising and promotion.
Explain how you would cost out this proposal. Also, discuss some arguments the union might use to make it easier for management to accept this proposal.
Illustrate what are some marketing strategies that might be employed with services to ensure positive results.
Explain Lisa is considering a wireless order-taking system, and she has asked you to do a cost analysis of acquiring it.
Microsoft Excel- You have a list of contracts as well as due dates for annual maintenance fees
Corporate culture has been alleged to be the toughest component of a business to change. Do you agree or else disagree with this statement and why
Discuss why return on invested capital may be a better performance ratio than return on assets when comparing two firms.
Illustrate what is your impression of Bernstein's perspective on raising capital to "get to the next level"?
Does China abide by international copyright laws? What can the US do if China violates a US copyright?
Kouzes and Posner leadership model - fundamental practices in Kouzes and Posner's leadership model
based on your own knowledge of comparative industrial relations, to what extent and how do you think industrial relations affects macroeconomic performance?
Imagine that the employee's revelation was never discovered. Would you have chosen to do as she did if we assume that the manager got reimbursed?
Illustrate what level of sales is needed for a monthly profit of $67,000? For the month of August, Paschal's anticipates sales of $585,000. Illustrate what is the expected level of profit
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