User Account

All Pages

Examine the marketing research process

Assignment Help Accounting Basics
Reference no: EM13865397

Case study titled "Revitalizing a Brand", located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.

Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

Assess the importance of benchmarking in Plaza Home Health Services' development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services.

Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.

Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date.

The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Examine the marketing research process and market segmentation strategies in the health care industry.

Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.

Explain how branding strategies apply to the health care market for existing and new products.

Determine the marketing communications strategy used in health care services.

Use technology and information resources to research issues in health services strategic marketing.

Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Reference no: EM13865397

Questions Cloud

Prepare schedule of expected cash payments for first quarter : The company pays for 70% of purchases on account in the month that the purchases are made and 30% in the next month. Prepare a schedule of expected cash payments (cash budget) for the first quarter of 2012.
The text developmentally appropriate curriculum : To locate appropriate professional standards check: The text Developmentally Appropriate Curriculum and Recognized educational associations like NAEYC Position Statements, the International Reading Association and National Council of Teachers of E..
Describe the type of intervention you would suggest : Explain the issue(s) faced by the client in your selected case study. Describe the type of intervention(s) you would suggest for the client. Indicate whether the intervention(s) would be best delivered in individual, group, or both settings
Explain why setting up a budget is so important for this new : Explain why setting up a budget is so important for this new start-up division
Examine the marketing research process : Examine the marketing research process and market segmentation strategies in the health care industry
Conduct a search on pressure area care in a nursing home : Conduct a search on this one issue using the Stevenson University Library CINAHL database. Review the literature that the search produces and choose 5 relevant studies. The studies selected must include both qualitative and quantitative research s..
Could this constitute a violation of ethics : Elements on the periodic table can't be patented. Pharmaceutical companies therefore have little incentive to promote lithium or develop other uses for it, despite its potential." Could this constitute a violation of ethics
Prepare a process cost report for the mixing department : Using the FIFO costing method, prepare a process cost report for the Mixing Department
Identify technology facing leaders in accounting field today : Identify technology facing leaders in the accounting field today. Make two recommendations to mitigate the challenge and further develop organizational success.

Reviews

Write a Review

Accounting Basics Questions & Answers

  What was the bank statement balance on june

Another company's check was deducted from your company's June bank statement,$500, Bank service charge, $25 What was the bank statement balance on June 30, 20x3?

  How should this transaction be reported on the statement

Preston Corp. acquires a piece of land by signing a $60,000 promissory note and making a down payment of $20,000. How should this transaction be reported on the statement of cash flows?

  Determine the gross profit under the lifo

Determine the gross profit under the (a) LIFO and (b) FIFO assumptions, given the following information.

  Interest on savings account with bank of america 100

betty jones files a return as a single taxpayer. items of income received by betty in 2011 were as follows. interest on

  Smith has applied overhead of 73000 and actual overhead of

smith has applied overhead of 73000 and actual overhead of 87600 for the month of november. it applies overhead based

  Straightforward net present value

The City of Bedford is studying a 600-acre site on Route 356 for a new landfill. The startup cost has been calculated as follows:

  Strategic planning usually has a 5 or 10 year horizon and

how do strategic planning long-range planning and budgeting differ?a. strategic planninc focuses on the effects that

  Speedy delivery systems can buy a piece of equipment that

speedy delivery systems can buy a piece of equipment that is anticipated to provide an 8 percent return and can be

  Current liabilities section of the balance sheet

Prepare the current liabilities section of the balance sheet for Rock On Magazine Inc. on March 31, 2009.

  Balance in the raw materials inventory account

Management of Solman Corporation has asked your help as an intern in preparing some key reports for June. The beginning balance in the raw materials inventory account was $20,000. During the month, the company made raw materials purchases amountin..

  The silk corporation has outstanding 200000 of 8 percent

the silk corporation has outstanding 200000 of 8 percent bonds callable at 104. on december 1. immediately after the

  Springfield express has an opportunity to obtain a new

springfield express has an opportunity to obtain a new route that would be traveled 20 times per month. the company

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd