Reference no: EM133878884
Problem
Write a marketing research 10 pages report. use sources and answer for me the questions below into the report.
I. Summarize your findings in 5 pages (what exists in the literature + what hasn't been explored yet)
II. Come up with at least 3 research gaps and define research objectives for each. Any preference?
III. Identify the key variables in your research (dependent, independent, moderators, mediators, and control variables)
IV. Provide at least three hypotheses on the relationship between your key variables.
V. Identify the survey population to conduct your research
VI. Research gaps:
VII. Packaging Waste and Recycling Systems
i. Examine how packaging waste affects supermarket purchasing online.
ii. Assess the effectiveness of current recycling systems in most food retail stores.
iii. Examine the connection between food waste and packaging.
VIII. Consumer Behavior and Sustainable Choices
i. Analyze the psychological, social, and emotional factors influencing consumer choices, particularly in relation to sustainability.
ii. Investigate how consumers perceive sustainability, including the barriers and motivators for choosing sustainable products or services.
iii. Explore models of behavior change and how they can be applied to promote more sustainable consumer choices.
IX. Inventory and Supply Chain Efficiency