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At the end of the assigned reading entitled, "Evaluating the Market," in the publication entitled, "Getting Started as an Entrepreneur," read the short case which begins with the sub-heading, "I can't afford formal market research." Discuss some of the market research measures that were done by Karen Scott, Julia Knight, Brendan Boyle, Fern Mandelbaum and Judy George. What did you find most surprising and why?
Directions: Answer the following questions I would expect each answer would take up about 1 page, double spaced. Please take care to properly construct your answer, use spell check and good grammar.
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Identify a business research topic, define the research questions for the identified problem or opportunity, select the appropriate research methodologies and techniques to use for the research project, describe the research process, describe data..
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