Evaluate the competitive dynamics of hotel industry

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Reference no: EM132176047

You have been engaged as a strategy adviser for an international hotel company that wants to penetrate the Zambian market. Your main role involves researching the competitive dynamics of the industry and advising the company on the nature of the competition and whether expansion is a viable option or not. (a) Using Porter’s five forces framework, evaluate the competitive dynamics of the hotel industry in Zambia analysing the intensity of competition. (b) As the company strategy advisor, outline for the management of the company three key success factors for the hotel industry in Zambia.

Reference no: EM132176047

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