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a) What key factors will determine Amazon Inc.'s success in the industry in the next 3 - 5 years?
b) What is Amazon Inc.'s strategy? Which of the five generic competetive strategies most closely fit the competetive approach that company is taking? What type of competetive advantage Amazon Inc. is trying to achieve?
c) Ebay is Amazon's main competitor. What does eBay's SWOT analysis reveal about overall attractiveness of the situation?
d) What is your appraisal of Amazon's and Ebay's financial and operational performance? What possitives and negatives do you see? Use the financial ratios of Amazon's and Ebay'to arrive at analysis based answer to your assesment of both companies' recent performance.
e) How does Amazon Inc.'s competetive strength compare against Ebay's? Do a weighted competetive strength assesment using ANY methodology to support your answer. Does Amazon has competetive advantage over Ebay's ? why and why not?
f) What top 2-3 priority issues both companies' management need to access?
g) What recommendations would u make to both companies' CEO? At a minimum, your recommendation should cover what to do about each of the top priority issues identified in part f.
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