User Account

All Pages

Evaluate strategies behind website pages ranking

Assignment Help Marketing Management
Reference no: EM132181489

Quesiton: Competency: Evaluate strategies behind website pages ranking in organic search results and their impact on ecommerce.

Scenario: The Director of Marketing has promoted you to head up the Digital Marketing Team for the company. The board of directors requires an update on the digital marketing environment that the company is facing. The Director of Marketing asked you to provide an overview for the board of directors but reminded you that the board members do not have a background in E-marketing.

The overview should only be a couple pages in length, but needs to explain to the board of directors why Search Engine Optimization (SEO) is going to be vital in the coming years. They need to have broad understanding of why Google Algorithms needs to be considered as well as SEO ranking. Finally, you need to review some of the possible pitfalls that companies get into with black hat techniques.

Instructions: Your report should address the items below as they apply to your selected organization:

1. Brief history of Search Engine Marketing (SEO)

2. Black-Hat SEO Techniques and why avoid them

3. Google Algorithms and why they change

4. SEO Ranking Factors

Remember, each of these points should be considered from the perspective of the organization. You should also provide brief suggestions explaining to the board members how the organization should use this information.

Your report should be 2-3 pages in length, written with professional language, and use proper spelling/grammar. If references are used, they must be cited and listed in APA format on a reference page at the end of the report.

Reference no: EM132181489

Questions Cloud

Report on the future strategic positioning : Prepare a report on the future strategic positioning of The a2 Milk Company - brief overview of the nature and history of the firm together
Formulate a goal programming model for this problem : A developing country has 15,000,000 acres of publicly controlled agricultural land in its use. Formulate a goal programming model for this problem
Service marketer do to manage the issue of perishability : What can a service marketer do to manage the issue of “perishability?”
What alternative is selected using the maximax criterion : What alternative is selected using the Maximax criterion? What alternative is selected using the Minimax Regret criterion?
Evaluate strategies behind website pages ranking : Competency: Evaluate strategies behind website pages ranking in organic search results and their impact on ecommerce.
Small start-up company that that develops video games : GameDog is a small start-up company that that develops video games.
Explain why a pr campaign would potentially be useful : Explain why a PR campaign would potentially be useful. Explain the topics for an appropriate PR campaign, including descriptions of the elements.
How should managerial practices be designed : In what way will the culture of Spain be different from that of the United States? How should managerial practices be designed in response to these differences?
What are the distribution methods of content marketing : Competency: Describe techniques, types, and distribution methods of content marketing and how they fit into ecommerce.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd