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Keynows "Marketing Analysis"
1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success?
*Has product innovation in the wet-shaving market come to an end?
*Explain.
2. What do you make of the razor wars, first between Gillette and Schick, and now with online competitors?
*Does Gillette face a serious threat from competitive inroads?
3. What actions would you recommend over the next five years that could help Gillette maintain its worldwide dominance in the shaving market?
*What specific marketing program decisions would you recommend?
*Should Gillette be worried about its pricing strategy?
*If so, what strategies would you recommend.
the pew center on global climate change reported in september 2011 that the number of flood damages in the northeast
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Employee engagement has become popular in HRM these days. Give one example of how you have been engaged in a job in the past, and how your employer assisted you in being engaged
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1.which of the following is true regarding a marketing audit? 2.marketing effectiveness rating instruments and
Explain the term marketing mix and How important is it to marketers today and Would the term be applicable in all forms of marketing
the director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan
Case study: Downsizing at St Bedes
question 1marketing is the art of attracting and keeping profitable customers. discuss how marketers could keep or
select a current product with which you are familiar and pitch a new integrated marketing communication plan imc to
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