Evaluate methods to allocate promotion allocation

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Reference no: EM132097558

1. Evaluate methods to allocate promotion allocation. Explain.

2. Judge methods to measure success in social media engagement. Give examples of a successful social media campaign.

3. Which market approach (cost leadership, differentiation, or focus) does your organization (or an organization you have worked for in the past) currently use?

4. What brand performance metrics would you use for your organization.

Reference no: EM132097558

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