Reference no: EM134014196 , Length: 10 slides

Information Systems in Business

Task

You will critically evaluate a ChatGPT-generated response on an e-Commerce system and present your analysis through an individual video recording and a written report.

Assessment Description

This assessment evaluates your ability to design effective prompts, critically engage with ChatGPT-generated responses, and communicate your understanding of e-Commerce systems such as Shopify, WooCommerce, Amazon, or others. These platforms offer distinct features to meet diverse business needs.

You are required to create effective prompts for the topics listed below and use ChatGPT to explore them. You will then critically analyse the AI-generated content, evaluate its accuracy and usefulness, compare it with academic and professional sources, and integrate your insights into a structured analysis report. Finally, you will present your findings in a professional video presentation.

Topics related to Database Management Dbms and Data Communication And Networking may help support your understanding of modern e-Commerce systems and business operations.

Learning Outcome 1: Illustrate how information systems are used to perform routine business activities in alignment with business strategies.

Learning Outcome 2: Critique the ethical, social, privacy and security issues related to information systems used in organisations.

Learning Outcome 3: Document and critically communicate the use of information systems in business using software development lifecycles and requirement gathering techniques.

Assessment Instructions

Formulate effective prompts for the given topics then use ChatGPT to receive responses for those prompts.

Read and analyse the response from ChatGPT. Identify the main points and key insights provided.

Critically evaluate the ChatGPT responses as per the following criteria:

Is the information accurate and complete?
Are any important issues missing or oversimplified?
How does it compare with academic or industry sources?
Would it be useful in a real business decision-making context?
Does it include bias or unsupported assumptions?

Develop a cohesive argument that integrates your findings from ChatGPT responses with insights from scholarly sources (such as journal articles, books, textbooks, conference papers, and reputable industry reports) and non-scholarly sources (including blog posts, articles, company websites, case studies, and news articles). Be sure to support your analysis with 5 scholarly or professional sources.

Document your argument, evaluation, and critical analysis into a Word document as the preparation for your video presentation in Part 2.

Part 1: Analysis Report

After developing your effective prompts and receiving the responses from ChatGPT, you are required to write an analysis report of 800 words that not only summarises but also critically evaluates the AI-generated content. You should go beyond description and clearly express your judgement, insights, and ability to integrate multiple sources of information.

You must use the following topics to create effective prompts:

Using e-Commerce systems to support routine business activities.
Aligning business strategy with e-Commerce platforms like Shopify, Amazon, or WooCommerce.
Ethical, social, privacy and security concerns in e-Commerce transactions and user data handling.
Applying the Software Development Life Cycle (SDLC) in e-Commerce System Development.
Gathering user requirements techniques for e-Commerce systems.
Evaluating the impact of trending technologies such as Artificial Intelligence, Cloud, or Data Mining in e-Commerce systems operations.

Note: Topics may be slightly rephrased to better align with your chosen prompt focus; however, they must maintain clear relevance to e-Commerce systems and support the achievement of the intended learning outcomes.

Part 2: Video Presentation

Create a well-structured video presentation (10 minutes) based on your analysis report and responses from ChatGPT in Part 1. This is your opportunity to communicate broader insights, critical reflections, and your understanding of how e-Commerce systems operate and are evaluated using GenAI. Please use the following structure to organise your presentation (MS PowerPoint is recommended).

Cover Page (1 Slide):
The assessment title, your full name, student ID and date of presentation.

Approach & GenAI Use (2 Slides):
Briefly explain how you created effective prompts and used ChatGPT to generate responses for the given topics.

Summary of Findings (3 Slides):
How ChatGPT explained business operation processes, and whether the responses aligned with your understanding of e-Commerce.
Mention whether ChatGPT adequately addressed ethical challenges concerns, and what limitations or risks you identified.
Include how ChatGPT explained SDLC models and requirement gathering techniques, and whether the responses were accurate or lacked depth.

Real-World Connections (2 Slides):
Show how the insights from ChatGPT analysis apply to real e-Commerce platforms or business scenarios. Connect the findings to how companies like Shopify, Amazon, or WooCommerce manage order fulfilment, handle data privacy, implement AI, or align with business strategy.

Evaluation of ChatGPT (1 Slide):
Summarise the strengths and weaknesses of the ChatGPT responses.

Conclusion (1 Slide):
Discuss your final takeaways and how this experience shapes your understanding of GenAI and e-Commerce systems in modern business.

References

Ensure that you appropriately reference at least 5 sources or materials used in your presentation. You can use any referencing and citation style as long as they are consistent across the entire assessment.

Presentation Tips:

Your face must be visible throughout the video recording.
The sound quality must be such that your voice is clearly audible.
Ensure background noise and interruptions are minimal.
Incorporate the slides throughout the recording.
Avoid the reading of notes or slides by talking instead to the camera.
Creativity is important: it's not just what you say but how you say it that matters.
Proofread your slides to make certain they are free of errors and inconsistencies.
Your presentation and slides must reflect high standards of business professionalism.