Reference no: EM13730572
1. Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.
• Perceived value and its importance to consumers
• Choose 2 or 3 brands and consumer's attitude towards these
2. To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework.
• Take 2 to 3 companies and explain how these companies have been using this model
3. Segmentation, targeting and positioning: Identify 2 to 3 brands in one of the following industries and apply how the companies have been using these concepts of Segmentation, Target Market and Positioning:
- fashion for men/women
- Personal care products (shampoo, shavers etc.)
- beauty Products
- furniture
- beverages
- baby products
- snack foods
- Organic food.
4. Why is it important to do market research and adjust the marketing mix when entering into a foreign market? Explain the theory and then give practical examples of how some companies have already adjusted their marketing mix in foreign markets. Also, explain what advice you would give the marketing team of "Vegemite" - if they wanted to launch this product in a foreign market such as South Africa (or a market of your choice), where people do not know the product/brand.
Write on MM as how companies are reviewing their MM while entering into foreign markets and getting success Or any problems when they do not adjust their MM in overseas markets
5. Packaging, Labelling and Country of Origin has become a very important part of Companies overall marketing strategies. Lately there have been some issues on Labelling in Australia, especially in food industry.
Choose at least 2 to 3 articles on Labelling and Packaging in Australia. What are the issues in labelling and country of origin with some of the companies? Also discuss how Australian government is proposing to make some changes in labelling laws.
6. Ethical issues in Marketing: Ethical issues are becoming concern to many consumers group and government. Identify 2 to 3 articles and discuss what the recent ethical issues in Marketing in Australia are?
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Moral philosophies that impact decision making
: There are many moral philosophies that impact decision- making. With these philosophies in mind, complete the following in a three- to five- page paper, excluding the title page and references page:
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Calculate the amount of the firm’s income before tax
: Banana Box Corporation has sales of $4,308,180; income tax of $524,253; the selling, general and adding expenses of $253,164; depreciation of $385,242; cost of goods sold of $2,461,700; and interest of $194,377. Calculate the amount of the firm’s inc..
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Financial managers goal of shareholder wealth maximization
: Are ethics critical to the financial manager’s goal of shareholder wealth maximization? How are the two related?
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The project manager to anticipate potential risks
: What are the methods, tools, and capabilities that will allow the project manager to anticipate potential risks before the risks fully develop. Describe how project risk can include both threat and opportunity for the project.
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Evaluate an organizations strategic business units
: Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.
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Discuss how you manage the resistance
: Using the information above, explain the strengths and weaknesses in changing the structure and the resistance that may occur internally in your organization. Discuss how you manage the resistance
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What do you find most remarkable about virginia
: What do you find most remarkable about Virginia and other early colonies? How did slavery become such a major part of the society in the South?
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In what stage of the product life cycle is sherbetter
: In what stage of the product life cycle is Sherbetter, At which stage of the new product development process should GaGa's have conducted its extensive focus groups and any research it needed before putting GaGa's Sherbetter on the shelves
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Write essay on who became full-fledged members of american
: Write an essay addressing who became full-fledged members of the American people, entitled to the blessings of liberty. Fully explain what criteria were used and who was excluded from membership.
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