### Estimate total industry marketing expense

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Caroline is conducting a share point analysis for Bloomingdale's. First she estimates total industry sales by compiling a list of all department stores and their sales for the previous year. Next she estimates Bloomingdale's market share within the industry. To discover the value of one share point and Caroline must do which of the following?

A. Divide Bloomingdale's sales by total industry sales

B. Compute Gross Margin per share point

C. Estimate total industry marketing expense

D. Divide total industry sales by 100

E. Compute the revenues for Bloomingdale's

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