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Essentials of healthcare marketing

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After reading Chapter 4 from the book essentials of healthcare marketing, in no less than three full paragraphs, tell us about a decision you or a family member made about an important purchase. How did you use the customer decision model to make that purchase? You may not have realized that you were doing so, but now that you do, would you have done anything differently? Since this is a healthcare class, a medical "purchase" would be appropriate, but if it is too personal, a regular important purchase can be substituted.

Reference no: EM133417882

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