Environmental analysis for developing a marketing plan

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Reference no: EM133840266

Develop marketing plans

Assessment 1-Short Questions

Question 1
Complete the table below.
Describe your organisational structure.
Identify at least two each of products, services, strategic objectives and marketing objectives from your organisation.
Explain, in 50 words or more, how each of the above identified concepts is relevant to the development of a marketing plan.

Question 2
Complete the table below on environmental analysis for developing a marketing plan.
Identify any two frameworks for environmental analysis.
Describe, in 50 words or more, each of the identified frameworks.
Discuss, in 50 words or more, the application of each of the identified frameworks in environmental analysis.

Question 3
Briefly explain, in 50 words or more, the significance of the listed concepts in the context of developing marketing strategies.

Question 4
Briefly explain, in 50 words or more, the significance of the listed concepts in the context of developing a marketing plan.

Question 5
Complete the table below on common marketing opportunities.
Differentiate each listed opportunity. Can you do my assignment for me? We sure can!
Include at least two distinctive characteristics in your response.
Identify when the opportunity is considered suitable for adapting by an organisation.

Question 6
Complete the table below on common marketing strategies and marketing approaches. Additional instructions are provided below.

Question 7
Complete the table below on marketing processes of your organisation. Additional instructions are provided below.

Ensuring Legality of Marketing Plan
Identify one marketing process that ensures that each listed element of the marketing plan is legal.
Briefly explain, in your own words, how the identified process ensures that the marketing plan element is legal.

Preliminary Task
Question 8 of this Short Answer Questions require you to refer to the state/territory-specific requirements, such as legislations and regulations relevant to marketing in your state/territory.
For your assessor's reference, indicate below which state/territory you are currently based or located in by ticking the box that corresponds to your answer.
When answering Question 8, you must refer to the legislations and regulations relevant to marketing of the state/territory you ticked below.

Question 8
Complete the table below on legislative and regulatory requirements relevant to the marketing plan of your organisation. Additional instructions are provided below.

Legislative Requirement
Identify at least two federal or state/territory legislation relevant to marketing planning for your organisation.
For each legislation, identify at least one requirement relevant to marketing planning applicable to your organisation/workplace.
Indicate the clause or specific section within the document where you accessed each requirement.
For each identified requirement of the legislation, briefly describe an example of how your organisation can demonstrate its compliance in marketing plan development.

Regulatory Requirement
Identify at least two regulations relevant to marketing planning for your organisation.
For each regulation, identify at least one requirement relevant to marketing planning applicable to your organisation/workplace.
Indicate the clause or specific section within the document where you accessed each requirement.
For each identified requirement of the regulation, briefly describe an example of how your organisation can demonstrate its compliance in marketing plan development.

ASSESSMENT 2: Practical Assessment

Task 1: Marketing Planning Research
You must submit:
Evidence of stakeholder consultation (ensure you identify the name and work roles of each of the two stakeholders consulted, the date and time when the consultation was conducted and includes discussion on additional context required to develop marketing plan. Additional context refers to information on the internal market conditions which is not available in reports and is required to develop the marketing plan.
Email correspondence
Meeting minutes
Video recording of the distribution of marketing plan to relevant personnel

Partially completed marketing plan (PART 1: MARKET RESEARCH SECTION)

Task 2: Write Marketing Plan
You must submit:
Draft Marketing Plan

Task 3: Communicate Marketing Plan
You need to communicate the draft marketing plan. You must also submit any supplementary documents/sources used, such as policy and procedures for format of marketing plan.

You must submit:
Power point presentation
Handouts
Copy of draft marketing plan

Task 4: Finalise Marketing Plan

Adjust the marketing plan based on feedback from stakeholders, seek approval of revised marketing plan from stakeholders and distribute and store the same for implementation.

Finalised marketing plan (make sure this includes the signature of the three stakeholders that approved the revised marketing plan, version control and document history)

Evidence of presentation and approval of revised marketing plan to relevant stakeholders

At least any of the following:

Email correspondence
Meeting minutes
Video recording of the document presentation and approval

Identifies the name and work roles of each of the three stakeholders.
Identifies the date and time when the presentation was conducted, and approval obtained.
Show that the finalised marketing plan has been approved by the relevant stakeholders

Evidence of distribution of finalised marketing plan for implementation

At least any of the following:

Email correspondence
Meeting minutes
Video recording of the distribution of marketing plan to relevant stakeholders

Evidence of storing finalised marketing plan

At least any of the following:

Photo or screenshots of the stored information
Shared link to the cloud storage
Copy of the folder where the information is saved.
Details of the location of the physical file storage place

Reference no: EM133840266

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