Emphasized global standardization

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Why do think that Roberto Goizueta switched from a stategy that emphasized location towards one that emphasized global standardization? What were the benefits of such a stategy? I think this would be done to help enable Coke ...

Reference no: EM1332463

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Emphasized global standardization : Why do think that Roberto Goizueta switched from a stategy that emphasized location towards one that emphasized global standardization?

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