Element of promotional mix play in your promotional plan

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1. As a group, develop your promotional objectives. Whatare the initial objectives of your promotional campaign?Will these change over time?

2. What role will each element of the promotional mix play in your promotional plan?

3. Develop a one- to two-page recommendation that youcould present to the university’s leadership team.

4. Do you think that the promotional mix will change overtime? How might it be different inthree years? Be sure toaddress this in your proposal.

Reference no: EM132307186

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