Effectiveness of grupo modelo growth strategy

Reference no: EM1320913

• Evaluate the effectiveness of Grupo Modelo's growth strategy for Corona to become the number-one imported beer in the U.S.

• Discuss how Corona can sustain its position as one of the most desirable imported beers in the U.S. marketplace given the competitiveness of the beer market.

Reference no: EM1320913

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Effectiveness of grupo modelo growth strategy : Evaluate the effectiveness of Grupo Modelo's growth strategy for Corona to become the number-one imported beer in the U.S.

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