Does direct marketing help with relationship marketing

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Reference no: EM133950219

Problem: Direct Marketing

Integrated Marketing Communications: Advertising, Public Relations, and More; and read this lecture. In an initial post of at least 300 words, address the following:

A. Define direct marketing.
B. Does direct marketing help with relationship marketing?
C. How does direct marketing support an organization's integrated marketing communications plan?
D. Incorporate concepts and examples from this lecture.

Reference no: EM133950219

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