Do consumers believe starbucks is a responsible company

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Reference no: EM13227776

1. Starbucks has worked hard to act ethically and responsibly. Has it done a good job communicating its efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not?

2. Where does a company like Starbucks draw the line on supporting socially responsible programs? For example, how much of its annual budgets should go toward these programs? How much time should employees focus on them? Which programs should it support?

3. How do you measure the results of Starbucks's socially responsible programs

Support your answers with a minimum of one source per question, no more than five years old.

Reference no: EM13227776

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