Distinguish between social responsibility and ethical

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Reference no: EM133882132

Assignment:

Marketing strategies are used to promote products and services. Many companies have discovered their customers indicate that ethics and social responsibility matter when choosing products. REI Co-op uses ethical behavior as a marketing strategy. Consider the effect it has on the company.

• How does the company you selected distinguish between social responsibility and ethical and legal issues in their marketing strategy?

• What is the value to the company of communicating ethical behavior to the public?

Reference no: EM133882132

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