Distinguish between- e-commerce and e-business

Assignment Help Marketing Management
Reference no: EM133346

Part A


A product often consists of several elements which the tourism marketer has to consider in order achieve customer satisfaction. Discuss


Pricing is one of the most important elements of the marketing mix. With the use of examples, discuss five pricing strategies that you believe is most effective for tourism organisations


a) Discuss the importance of conducting marketing research for tourism organisations. b) Explain four types of primary data collection methods and discuss their benefits and drawbacks

c) Explain the importance of setting clear research objectives before embarking on a study


Strategic models and analytical tools are useful in taking marketing decisions. Discuss the effectiveness of two strategic models/ tools that can be used by marketers to analyse growth potentials of tourism organisations

Part B


(a) Using an example of your choice within the tourism or hospitality sector, state the importance for marketers to develop effective communication methods

(b) Critically describe four main means of Integrated Marketing Communications used by most tourism organisations, support your answers with relevant examples


Discuss the differences between the core, tangible and augmented product

Illustrate how leisure or tourism or hospitality organisations use product augmentation to create unique or competitive offers


(a) Explain why Internet Marketing has become so widely used by hospitality firms and give three benefits to having a modern, interactive and user-friendly website

(b) Distinguish between-

(i) e-commerce

(ii) e-business and

(iii) e-marketing


(a) Distinguish between primary and secondary research, giving TWO examples of sources for EACH type of data used in the tourism and hospitality industry

(b) Explain using a relevant example of a particular hospitality and/or tourism related organization, the costs and benefits of carrying out extensive market research before launching a product. Justify your answers


(a) Define the concept Sustainable marketing. And support with a relevant diagram

(b) Discuss with relevant examples the characteristics of the five alternate concepts -production, product, selling, marketing and societal marketing - that organisations may

adopt to conduct their marketing activities


(a) Define the following terms-

I Marketing

II Market

III Marketing Management

(b) Differentiate between customer value and customer satisfaction.

(c) Explain briefly what is meant by customer relationship management and give some reasons for its growing importance in marketing

Reference no: EM133346

Questions Cloud

Performance appraisal : performance appraisal, performance management, intrinsic reward and motivation, job satisfaction, rewards
Defects of gsm networks : Security mechanism, threat, GSM networks, DDoS attacks, IPv4, IPv6, IPsec integrity, authentication and privacy, IPsec AH,  ‘single sign-on' in the context of access control, Secure Electronic Transaction (SET) protoco,  Encryption
Intrusion detection system (ids) : concept of Data, information and knowledge in information warfare, politically motivated computer misdeeds, McClintock Manufacturing, Percentage of Windows systems that run antivirus software that is updated each day, network traffic that is evaluate..
Distinguish between- e-commerce and e-business : Distinguish between- e-commerce, e-business and e-marketing Define the concept Sustainable marketing. And support with a relevant diagram
Cyber terrorism : competitive intelligenc, information safekeeping governance, administration, ISO/IEC 27002, Conceptual Framework
Explain the importance branding for a tourism organisation : Explain the importance branding for a tourism organisation Elaborate on the Ansoff model and discuss its importance in strategic marketing planning
Cyber terrorism & information warfare : Risk Management, IT Related Risks, Radio Frequency Identification (RFID), Easy listing of special programs,  Social Engineering
Dns : problems of IPV, DNS server software, TCP SYN attack, Ping of Death, Land attack, Teardrop attack, Smurf attack, Fraggle attack


Write a Review


Marketing Management Questions & Answers

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Buys products or services for personal use

Concept where goods are produced without taking into consideration the choices or tastes of customers

  Select an organisation to analyse for assignment

Prepare a C/C++ program that uses the PTHREAD library to create threads and mutexes to synchronize them.

  Quantitative analysis for decision making class

Quantitative analysis for decision making class

  Prepare a report of on sbi

Describe and analyse the primary internal and external influences on State Bank of India.

  Critically examine the scope of marketing analysis

Critically examine the scope of Marketing Analysis that a company needs to undertake in the development of a Marketing Strategy (b) The effectiveness of a Marketing Plan is dependent on segmenting, targeting, differentiation and positioning proce..

  Prepare a full marketing plan

Prepare a full Marketing Plan: The plan should outline Marketing and Communication objectives, details of branding, research, target markets, type of communication, media to be used and other relevant details.

  How could you market the site and drive traffic to it

How could you market the site and drive traffic to it A sketch of a typical page. Explain any features you use to enhance performance

  Describe the four p''s in marketing mix

Describe the Four P's in marketing mix - Using a company

  What is customer relationship management

What is Customer Relationship Management and Give two major differences between CRM and eCRM

  Explain the marketing concept

Discuss four types of market segmentation. Provide examples to support your answer Explain the marketing concept

  Contrast on transaction marketing and relationship marketing

Compare and contrast transaction marketing and relationship marketing by using appropriate examples to illustrate your answer

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd