Discuss whether the selected organization uses social media

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Select one of the organizations listed below (or an organization of your choice). Discuss whether the selected organization uses social media effectively as a tool to reach the marketing mission of increasing revenue and the public relations’ mission of building relationships. Identify the major social media tools that the organization uses. Comment on observations regarding the organization’s use of the 4C’s framework. Woot Noonday Collection TOMS shoes Amazon Starbucks Disney In your response, provide the following information: Name of organization Social media tools used A discussion of how those tools support marketing and PR objectives A discussion of how the organization effectively uses those tools Opportunities for improvement The source of your information (in APA format). Note: If your information was found on the internet, be sure to include the URL or link to the campaign.

Reference no: EM132224607

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