Reference no: EM132108433

MINICASE BALAGNY CLOTHING COMPANY OUTSOURCES DOMESTIC PRODUCTION

Balagny Clothing Company Inc. is a major apparel manufacturer in the United States. It makes men's, women's, and children's casual wear such as denim jeans, cotton slacks, skirts, and sweaters. Balagny Clothing has taken the low-cost provider strategy and is constantly trying to find ways to cut costs and maintain its 4 percent profit margin while maintaining a competitive advantage over its major competitors. Because direct labor makes up approximately 65 percent of the total cost of an apparel item, Balagny Clothing closed all of its domestic manufacturing facilities and outsourced the production to contractors in China. In the United States, Balagny Clothing was paying an average hourly wage of $8.65 per hour. The Chinese labor rates average about $1.18 per hour, depending on the location of the factory. The company felt that relocating its production to China was a viable change for the long-term life of the company. Not only could the company reduce labor costs by 86 percent, but it would no longer have to deal with labor unions; plant maintenance; and government regulatory offices such as the Occupational Safety and Health Administration (OSHA), the Fair Labor Standards Act (FLSA), and the Equal Employment Opportunity Commission (EEOC).

It took Balagny Clothing almost two years to complete the transition. After start-up costs in China, domestic plant closings, and the associated costs, Balagny Clothing was ready to reap the benefits of its decisions. Balagny Clothing slashed wholesale prices for the upcoming season to undercut the competition and planned for a 6 percent profit margin. It had increased sales by more than 20 percent, garnering the majority of the business.

There were, however, a few discoveries that limited the company's cause to celebrate. It had relinquished almost all control over the manufacturing processes and product development after the initial designs were transmitted to the China contractors. Production was set up to be delivered in four batches per season (eight batches per year) with orders transmitted approximately four months in advance. These contracted production amounts were firm and, later that year when business slowed, Balagny Clothing could not lower the production rate nor refuse shipments. This resulted in large inventories of finished goods.

An additional and unexpected problem was caused by longer-than-expected transportation times from China to the Balagny Clothing distribution center. Balagny Clothing had originally planned for two-week in-transit inventory and customer delivery dates based on the import agents’ estimated travel time across the Pacific but had not foreseen an additional two- to three-week delay caused by the backlog at the port of Los Angeles. This pushed back shipment dates to Balagny Clothing's customers, resulting in a shorter selling period at retail and nullifying Balagny Clothing's expected refill orders, further enhancing already high finished goods inventory levels. The holding costs associated with these high inventory levels negated a large amount of the forecasted savings Balagny Clothing counted on for its profits.

In addition, customers were complaining that the fit and feel of the garments were different. The Chinese production facilities had altered the Balagny Clothing product to fit their production processes. The Chinese had their own raw material suppliers and their products were slightly different than Balagny Clothing's domestic suppliers.

Another problem that became evident was the producer's lack of flexibility. Because of the high inventories, model changes became more expensive because more inventory had to be marked down to clear the way for the new product. Balagny began to see a decline in sales and became concerned for the future of the company.

The CEO called the top management team together and charged each one of them to find ways to improve the situation. William Duncan, vice president of operations, felt that he had an answer to the company's problems. After investigation, he proposed that the company immediately buy or construct a wholly owned manufacturing subsidiary in Mexico in one of the border maquiladora parks. Finished goods could be transported from the maquiladora to the Balagny Clothing distribution center within 72 hours of completion. The plan would call for the maquiladora to produce the rapid turnover product needed for quick replenishment. The China contractors would be given the seasonal products that were not a part of the replenishment system and that could be produced and shipped in batches. The plan called for approximately 40 percent of the production to be moved to the Mexican maquiladoras while 60 percent would remain with China, yielding an average labor cost of $1.72 per hour. Duncan calculated that this change would decrease Balagny Clothing's on-hand and in-transit inventory dramatically, yielding a much higher profit.

Questions

1- Identify specific Supply Chain concepts in the case, and discuss their relevance to the problems facing the company.

2- Considering all of the problems incurred in China and the immense effort and capital needed to start up the Mexico operation, would it have been a better idea for Balagny Clothing to keep its domestic operations? Why or why not?

3-Build a Risk Profile:

What are they trying to achieve?

What might affect them?

Which of the things that might affect them are the most important?

What action should they take?

# 3 Risk Profile Chart

What trying to achieve? What might affect? Most important? What should be done? Action?