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Discussion 1: Which innovation characteristics could apple leverage to manage resistance to the future generations of Apple watches?
Discussion 2: Discuss the role of the propagation mechanism in reducing resistance to the Apple Watch.
Discussion 3: What are the consumer characteristics that apple needs to influence to overcome consumer resistance to its smartwatch?
Discussion 4: Discuss the barrier and sources of active and passive innovation resistance in the context of the Apple Watch.
Discussion 5: Discuss various consumer segments that arise from variation in resistance.
Attachment:- Apple_watch.zip
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