Reference no: EM131299518 , Length: word count:4000

ASSIGNMENT 1 (2,000 words)

Part (a)

Select a small firm of your choice (any country) in the business to business or business to consumer sectors' that has been trading for no more than 10 years and present it as a business case study (a social entrepreneurial enterprise will also be acceptable). The firm can be a service company or a manufacturing company, a social enterprise and can be in any sector. Cover the history of the business, the nature of the business, the main target markets served by the business, the objectives set for the next five years, the original vision and mission set for the new venture by the entrepreneur. Use analytical frameworks in your work. (Recommended word length 400 words - time allowed 5 minutes)

Part (b)

Explain how management of the above company developed in the case can measure entrepreneurial orientation within their organisation. Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks critically appraise and discuss the organisation's entrepreneurial orientation. Suggest how management might use the various frameworks examined to measure entrepreneurial orientation to improve the degree of entrepreneurial orientation within their enterprise. Having done so compare and contrast entrepreneurial orientation with marketing orientation and discuss whether you consider the two business orientations to be mutually exclusive. Present your suggestions and recommendations for improvements in entrepreneurial orientation in the form of 12 months business plan for product and/ or service development, market development, strategy objectives, targets, planning, budgets, implementation and control. Use analytical frameworks in your work. (Recommended word length 600 words time allowed 10 minutes)

Include a 1,000 words additional support paper summarising the slide presentation and expanding on key points if necessary. Submit the slide presentation and the 1,000 words support paper as a single word document via Turn-It-In.

TOTAL 2,000 WORDS

Please note that the word length of Assignment 1 should be 2,000 words maximum in total. The allocation of words between the case study and the rest of Assignment 1 are only a recommendation and you must use your own judgement as to the exact length of each part of Assignment 1 - do not exceed the maximum word length.

Submit a hard copy in class after the presentation ALONG WITH THE 1,000 WORD SUPPORT PAPER and also on Turn-It-In on the due date also in slide format for the presentation part of the work. The slides and support paper should be submitted as one document (you can copy the slides onto a Word document and submit in one document with the support paper). The individual presentation dates for assignment 1 is to be arranged and will be given at the start of the programme. The date for Turn-It-In submission as stated.

ASSIGNMENT 2 (2,000 words)

CASE STUDY ANALYSIS

Using the case study for the start-up company developed and discussed in assignment 1 for analysis and as a vehicle for further discussion, critically evaluate how the firm uses social networking sites such as Twitter, Linkedin, Facebook and Bebo (and/ or others) to contribute to the achievement of its communication and relationship marketing objectives. Having appraised the firm's approach in this area put forward entrepreneurial suggestions as to how management might be able to improve its use of social networking sites to improve performance and to help achieve future entrepreneurially oriented improvements. Put your suggestions in the form of a management report to be discussed by senior staff. Use examples of good social networking practice by small entrepreneurial firms' available in the academic and business literature in your work and use the case study developed in assignment 1 as a vehicle for discussion. Take budget and other constraints often faced by a small firm into account when making suggestions.

Total 2,000 words - 100% of the available marks for assignment 2 -present in report format. Present via Turn-It-In only. The submission date as stated

Upon successful completion of the module the students will be able to:

1. Identify and determine the driving forces in a new venture.

2. Analyse how successful entrepreneurs and investors create, find, and differentiate profitable and durable opportunities; in particular, how they tell these opportunities apart from just "other good ideas".

3. Evaluate and determine how successful entrepreneurs and investors create and build value for themselves and others.

4. Identify and determine the necessary financial and non-financial resources available for new ventures; the criteria used to screen and evaluate proposals, their attractiveness and risk, and know how to obtain start-up and early growth capital.

5. Determine the critical tasks to be accomplished, the hurdles to be overcome during start-up and early growth, and what has to happen to ensure success.

6. Apply the opportunity screening criteria to actual start-up ideas, and subsequently develop a business plan suitable for presentation to investors and industry participants.

7. Develop and analyse integrated financial projections for a start-up venture.