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1. Added value is key to understanding how sales promotions should work. Illustrate the role of creativity in providing added value with examples from industrial and consumer promotion campaigns.
2. Discuss the objectives behind the use of sales promotions. Find examples of the objective of trial to illustrate.
Assignment: Your Marketing Plan - Video Presentation, Analyze integrated marketing communications and its relationship to advertising strategy
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From the simulation, differentiate sales promotion activities from loyalty programs, and explain which of the two (2) is more effective. Justify your response
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explain how economics can be used to analyze the situation and predict changes in equilibrium prices and quantities. Will the change likely persist over time, or is it temporary?
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