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1. Discuss the changing, dynamic role of sales promotion within the integrated communications mix and qualify this with the use of an example, industrial, trade or consumer, of your choice.
2. Highlight the advantages and disadvantages when using sales promotions, paying particular attention to potential brand damage.
Explain the way(s) an organization with which you are familiar measures quality and customer satisfaction. What can be done to improve CRM? Lastly, explain how you can personally have a positive impact on customer loyalty in your position.
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