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Discuss the multiple definitions of public relations

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Reference no: EM132010546

Question: Company will be General Electric /provide an example about how public relations (PR) principles apply.

Write a 900-word paper in which you examine the following:

1. The multiple definitions of Public Relations.

2. The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?

• How are they similar and how are they different?

• How might PR be more important during a crisis situation for an organization?

Include two outside references as well as citations with your paper.

Format your paper consistent with APA guidelines.

Reference no: EM132010546

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