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Question: Written Case Format:
1- Write a brief summary of case information (3-4 sentences)
2- Answer each question separately. Please number each question. Support your answer with the consumer behavior concepts learned.
Length of a case: 3 pages. Your answers should be typed, double-spaced using 12 pt. Times New Roman font.
1. Which is likely to be more effective-marketing baby carrots to young consumers or to parents of young consumers? Why?
2. Does the marketing of baby carrots raise any social or temporal dilemmas?
3. Is there a potential "dark side" to marketing baby carrots as junk food?
4. Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack? Explain your answer.
Information related to above question is enclosed below:
Attachment:- Case2buyersstudy.rar
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