Discuss the conceptual framework for opportunity

Assignment Help HR Management

Reference no: EM133249302

Question - The pet products company FroliCat had introduced two successful laser-based cat toys, including the Bolt , a product that embodies a randomly moving laser beam to entertain cats. The company's management team, hoping to build upon their initial success, sought additional opportunities to develop new cat toys. They were particularly interested in opportunities to extend their brand to other types of motion-based cat toys. FroliCat was a small company, and so an investment in developing a new product represented substantial financial risk. As a result, the team hoped to identify opportunities that would be highly likely to result in profitable products. FroliCat was based in Chicago, but because all of FroliCat's products were produced by factories in China, and because it wished to adopt a more global market perspective, it engaged a Shanghai-based product development-consulting firm, Asentio Design, to lead the opportunity identification effort.

1. Explain opportunity identification in the context of product development.

2. Discuss the conceptual framework for opportunity identification used by FroliCat.

3. In your opinion, could a great opportunity identification process result in a product that fails in the market?

Reference no: EM133249302

Questions Cloud

What have been the driving forces behind ehr adoption : What have been the driving forces behind EHR adoption, including the Triple Aim? What are some potential barriers to EHR optimization

Make a pathophysiology diagram starting from the risk : Make a pathophysiology diagram starting from the risk factor ending with her relevant signs and symptoms from the case given

What ideas do you have to help mitigate : What ideas do you have to help mitigate the pay difference if you were to take Medicaid patients in your clinic? ( please reply to this post).

Comfort of post-operative infant and young children : NURS 5366 University of Texas, Arlington Identify dependent and independent variable, research variables, demographic variable and extraneous variable

Discuss the conceptual framework for opportunity : Discuss the conceptual framework for opportunity identification used by FroliCat. Could a great opportunity identification process result in a product

Explain what it means to type & cross match : Explain what it means to type & cross match and the rationale for including a PRBC transfusion in Mrs. Bennett's plan

Derive the equation of state of a photon gas : Derive the equation of state of a "photon gas" (i.e., the electromagnetic radiation inside a cavity). Using your result, What is the radiation pressure at room

Provide a brief overview of your project management : Please provide a brief overview of your project management experience including tracking, planning projects, working with large data sets

What is the temperature inside the tank : 1. A 20.0 LL gas cylinder is filled with 6.40 moles of gas. The tank is stored at 33 °C°C . What is the pressure in the tank?

User Account

All Pages