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Discuss the concept of red ocean versus blue ocean

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Reference no: EM132367578

Discuss the concept of "red ocean" versus "blue ocean" and why adopting the latter might be a better strategy. Identify a business that is an example of either one which pursued a "red ocean" approach, or one that pursued a "blue ocean" strategy. Has their strategy been successful for them? Finally, discuss how the IS strategy might differ for each of these approaches.

Requirements:

1-3 double spaced pages with good analysis.

Citations whatever resources in APA format.

Must be original/ No Plagiarism.

Proper APA format.

References.

Reference no: EM132367578

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