Discuss the changing face of the new detroit

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Reference no: EM133924889

Assignment:

Lisa Bergland (Excluded by Design), Siobhan Gregory (Authenticity and Luxury Branding), and Peter Moskowitz (How to Kill a City) all discuss the changing face of "The New Detroit."

A) According to Moskowitz, what companies played a major role in "gentrifying" and changing Detroit?

B) What kinds of "branding" and "rebranding" took place in the city-especially in the "7.2" area? How does "place branding" occur, and why are both old buildings and new buildings important in the process of urban makeover and urban renewal?

C) In your opinion, what were some of the other most significant issues contained (use any of the 3 authors in these 3 readings) in the transformation of the "New Detroit?"

Reference no: EM133924889

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