Reference no: EM133244140

Case: In this unit, you become the sole owner of a health care organization. You would like to increase marketing potential while maintaining social responsibility within your field. As a new owner, you are not afforded a budget to hire a marketing expert and must develop the marketing strategy and subsequent collateral materials yourself. Your objective for this unit it to develop a marketing package that promotes your health care organization. By the end of this unit, you will become the subject matter expert on developing and deploying a marketing strategy for a health care organization.

Submit your marketing package as one (1) Word document. you will need to use Page Break and copy/paste functions. Failure to submit your marketing package into one (1) document may result in a grade reduction.

Your final submission must include each of the following:

Professional letter from you to the local Chamber of Commerce introducing your new health care organization to the community. This is your opportunity to make a good, first impression, so be sure to incorporate the elements you would want to promote.

Discuss the 4 P's of marketing in your organization

Discuss the 5 P's of health care marketing in your organization

Create mission and vision statements

Develop codes of professional conduct which support social responsibility in your select health care field

Record a 30-second radio announcement (using a free online voice recorder such as vocaroo.com). You will provide the audio link to your instructor on a separate page in your marketing package.

Design a print advertisement (e.g. billboard, bus, newspaper, etc.). You will provide the print advertisement that you create on a separate page in your marketing package.