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Discussion Post: FDE
Select an organization (or make one up). This should be the organization you plan to use for the marketing plan which is the major project for this course. State the name of the organization or make up a name. Be sure you wish to use this organization as you will be completing your final marketing plan project on this organization. Seek advice from the instructor if you have any questions. This assignment will ultimately be included in your final project. Answer the following questions based on that organization.
• Discuss some of the main actors in the microenvironment and the main forces in the macroenvironment for your organization. Be specific and provide relevant analysis useful for the organization.
• Consider what marketing research the organization has done or can conduct in the future. Include at least one specific primary data collection and one specific secondary data gathering. Also, what marketing decisions have been or could be made with that marketing research?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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