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Assignment: Company Analysis Marketing and Management Paper
From the real national market, select any company of your choice (must be in Saudi Arabia), wishing to go global. Critically analyze the chosen company based on the following questions.
Task
1. What variables need to beconsideredwhile developing a list of potential countries?
2. Describe the four steps a firm should take when it is considering going global.
3. Discuss at least three challenges that a company may face in the early period of expansion.
4. Describe the three main categories of market entry strategies.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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