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Discuss pricing tactics that have prove effective sales

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Reference no: EM133503770

Assignment: Apple Project Strategic Marketing

The same project topic must be used in all installments. (Apple. Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document.

When completing an assignment for a given module, the student will assume the role of marketing manager for the selected organization. All student responses must be based on research. View the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources that can be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, etc.), practitioner publications (Wall Street Journal, Ad Age, etc.), and the course textbook.

Task

Question A. Explain the selected pricing strategy (penetration, skimming, competitor-based, etc.).

Question B. Discuss various pricing tactics (product line pricing, captive pricing, price bundling, etc.) that have or would prove effective in stimulating sales.

Question C. Explain the channels of distribution (manufacturer to retailer to consumer, etc.) used to distribute the product/service.

Question D. Discuss the distribution strategy (intensive, selective, exclusive) relevant to the product/service.

Question E. Explain the firm's use of e-channels, e-retailing, or other non-traditional methods of distribution.

Reference no: EM133503770

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