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Discuss how the four elements of the marketing mix (product, pricing, distribution, and promotion) are approached for either the business banking or trust market. How does this differ from retail banking? Provide examples if possible. - How might the financial crisis of 2008 affect the marketing of wholesale bank products and services?
You are given the following data relative to the 5-member troubleshooting team of the Behrens Corporation: Use a human asset valuation approach to dollarize these attitudes, to compute the overall gain (or loss), and to compute the gain (or loss) per..
Is it discrimination for a Chinese restaurant to only hire Chinese servers. Explain why or explain why not. Determine if benefits of free trade outweigh drawbacks also illustrate what could be done to address drawbacks.
Do you think technology will eventually enable top managers to do their jobs with little face-to-face communication? Give examples.
Penatech produces 3250 computer chips per day. Each day, a sample of 350 chips is tested for a period of 144 operating hours each. During the test, 1 failed at 15 hours, 4 failed at 40 hours, 3 at 72 hours, and 5 failed at 84 hours. What is the perce..
Red Carpet Baby!, a children's accessory and toy store, uses U.S. Census information to determine number of families with children under age 5 in its market area.
A researcher is studying the returns to advertising in industry A and industry B. She collected data on n different firms in one month that operates in either industry A or B. According to regression 3 which of the two industries has the highest retu..
Describe the balance that you currently seek between career and family life. Do you believe that the mindset of corporate America is conducive to the type of work and family arrangement that would suit you? Explain the major reasons why or why not..
Hard Rock chefs are modifying the menu from classic American burgers and chicken wings to include higher-end items such as stuffed veal chops and lobster tails. Just as taste in music changes over time, so does the Hard Rock Cafe, with new menus, ..
What are the characteristics of a transformational leader. How do they transform their followers? Select someone that you believe to be a transformational leader, and illustrate your points.
Describe how each of Macy's mobile retail strategies enhances the in-store shopping experience. How do you think one of these would be valuable to another company, perhaps not in the retail trade? Describe how an omni-channel retailer is different fr..
The economic price for the customer is indicated in the exhibit. However, the price must match the costs for the customer.
Describe at least three ORM-D-Other Regulated Materials, and describe how their transportation requirements differ from more hazardous materials.
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