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Discuss about the buyers and competitors

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Reference no: EM132447457 , Length: 10

Students will be completing a County Market Report where you will explore how to take a product UBER transport service into a foreign country SENEGAL and develop a marketing plan for that product in the target country.

Final Individual Papers:

Final individual papers must be 9 to 10 pages, typed in APA format and posted to Blackboard by the due date. The 9 - 10 pages is not counting your cover page, any appendices, or reference sheet.

Format:

1. Executive Summary

2. Environmental Review
a.Economic Environment
b.Cultural Environment
c.Political and Regulatory Environment

3. Buyers and Competitors

a.Buyer Behavior
b.Local and Global Competitors

4. Global Participation Strategy
a.Global Market Participation
b.Global Market Entry Options/Evaluation

5. Marketing Strategy
a.Product/Service Strategy
b.Pricing Strategy
c.Distribution Strategy
d.Promotion Strategy

6.Sources

Reference no: EM132447457

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