Direct selling and direct marketing are similar in that

Assignment Help Operation Management

Reference no: EM132177558

1. Infomercials are generally broadcast ________.

continuously on broadcast television

continuously on cable television

at fringe times

at peak hours on broadcast television

2. Direct selling and direct marketing are similar in that ________.

both enable 24-hour per day ordering

mail and phone solicitations are used in both

both are forms of dual distribution

store locations and fixtures are not necessary

3. Under the FTC's Telemarketing Sales Rule, telemarketers must ________.

remove any prospect from their phone list on written request

initiate all calls between 9 A.M. and 9 P.M.

offer a refund to unsatisfied customers

disclose their identity, and that the purpose of the call is selling

4. Conventional vending machines are generally not considered as a form of direct marketing since ________.

the transaction is automated

most transactions involve beverages, food items, and cigarettes

consumers do not complete transactions via mail, phone, fax, or computer

no credit or checks are involved as part of the transaction

Reference no: EM132177558

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