Direct marketing is forecast to grow based

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Reference no: EM132177559

1. Direct marketing is forecast to grow based on ________.

reduced postal rates and paper stock costs

the growth of private label brands

greater product standardization and the prominence of well-known brands

direct marketing clutter

2. Direct marketing is increasingly used by store-based retailers since it ________.

enables the retailer to offer distinctive merchandise to small market segments

increases sales to the store's current target market

appeals primarily to male shoppers

is an inexpensive way to reach a broad geographic base

Reference no: EM132177559

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