Digital communication platforms

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Reference no: EM133197758 , Length: 250 Words

Write methodology and Design (You need to select a Methodology and Design for the Information Technology project (Topic: Digital communication Platforms).

Topic: Digital communication Platforms

Digital communications, the electronic transmission of data, reflects and impacts consumer insights, perspectives, ways of behaving, and shopping ventures. The are several important characteristics in digital communications such as its domain, dynamics, multimodality, and scope.

The domain in digital communications involves communication between retailer to consumer messages, for example display ads, mobile ads etc. Consumer to consumer interactions such as brand or online forums. Consumer to Consumer messages such as reviews and ratings.

The dynamics in digital communications includes arguments in review, dialogue development in e-chats.

The multimodality plays a key role in digital communication. There are numerous communications such as text, audio, image, video, and numeric communications.

The scope of dynamics and multimodality might impact the buyers in numerous ways. Essentially, incorporating such bits of knowledge offers retailers a clearer comprehension of the powerful settings of their own correspondence, as well as experiences into improvements in shoppers' correspondence.

Reference no: EM133197758

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