Reference no: EM131064413 , Length:
Assignment: Your Marketing Plan
To conclude your marketing plan, in Assignment 3, you will describe the company's, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write a six to seven (6-7) page paper in which you:
1. Develop the company's branding, pricing, and distribution strategy.
2. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
3. Develop the differentiation strategy in relation to the closest competitor.
4. Establish whether the company's intention is to be a leader or follower within the industry.
5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.
7. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date.
The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Develop strategies to assess performance and achieve marketing goals.
- Develop pricing strategies and distribution channels for products.
- Analyze integrated marketing communications and its relationship to advertising strategy.
- Evaluate marketing research tools involved in the marketing process.
- Use technology and information resources to research issues in marketing management.
- Write clearly and concisely about marketing management using proper writing mechanics.
|
Section of the annual report for information
: Using the annual report from the company LG, discuss the risks the company faces and the actions they take to mitigate those risks. Refer to the Management Discussion and Analysis section of the annual report for this information.
|
|
Cash flow statement for a company operating
: What happens to the cash flow statement for a company operating on a calendar year when a sale is made in December but the firm isn't paid until the following January?
|
|
Take a mid-term test in statistics
: Two students at a university were to take a mid-term test in statistics. The night before the test the two students went to a party in another town and did not get back to the university in time for the test. They gave as an excuse to the lecturer..
|
|
Sorts of games result in two losses and four wins
: In tennis you win a game if you score four points before your opponent scores three points. Or, if you both score three points at some stage you win if you manage to score two points in a row after the three-all stage before your opponent does.
|
|
Differentiation strategy in relation to closest competitor
: Develop the companys branding, pricing, and distribution strategy - Develop the differentiation strategy in relation to the closest competitor.
|
|
Swap bank in the interest swap
: 1) Illustrate how Company A benefits from the use of interest rate swap. 2) Summarize the risks taken by the swap bank in the interest swap with Company B. 3) Is it feasible for the swap bank to customize an interest rate swap that provide a cost sav..
|
|
What standards used in your jurisdiction for a insanity plea
: What are the specific laws and rules regarding the documentation of psychological services? What are the differences between the requirements for clinical work and the requirements for forensic work, if any?
|
|
The results of these independent studies
: In re-examining the Attewell study, Elvik (2011) suggests that some earlier studies had not been included and therefore the analysis had ‘publication' bias, i.e. the researcher attaches more weight to positive outcomes than negative outcomes. Elvi..
|
|
Compare and contrast the major determinants of healthcare
: Assess the efficiency of the types of economic incentives available to providers in the delivery of healthcare services in your own state.
|