Different preferences for their drinks

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Reference no: EM133741551

Question

Seth Goldman, the TEO of Honest Tea, talks about starting his company with 5 products, and today having over 35 package varieties. He mentions tea, juice drinks, sodas, and restaurant tea products. You might expect that Honest Tea's different customers will have different preferences for their drinks. If this is the case, Honest Tea should set itself up with what kind of a structure?

Reference no: EM133741551

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