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Differences between transactional and relationship markting

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Reference no: EM13824989

Please explain the differences between transactional and relationship marketing and how they impact logistics performance.

Additional requirement

The question belong to Operations Management and it describe the differences between transactional and relationship marketing and their contact on logistics performance. Transactional and relationship marketing are fundamentally unlike and hence they have a fundamentally different impact on logistics as well.

Word count 200

Reference no: EM13824989

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