Reference no: EM132227314

1. A brand manager has recently conducted a customer survey to measure the importance of select attributes of a product, as well as the ratings of the company's offering and of its competitors on those attributes. Results indicate that the company's offering is not the preferred choice. Generally, which of the following is NOT a possible course of action for improving preference for the company's product?

a. Change customers' minds about the importance of one or more attribute

b. Change customers' perceptions about its competitors' performance on one or more attribute

c. Change customers' perceptions about the product on one or more attribute

d. All of these are possible courses of action.

2. Which of the following is a difference between a push and a pull strategy??

a. ?Social media is used in a push strategy, while personal selling is used in a pull strategy.

b. ?Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy.

c. ?No intermediaries are involved in a push strategy, while wholesalers and retailers are involved in a pull strategy.

d. ?A push strategy focuses on content marketing, while a pull strategy focuses on offering aggressive discounts.

3. The classification of service with the highest level of customization and labor (and thus the highest cost) is:

a) professional service

b) mass service

c) service factory

d) service shop

4. When customers switch lines hoping to move faster, the behavior is referred as:

a) reneging

b) balking

c) smoothing

d) jockeying

5. Global location factors especially include all of the following except

a) government stability

b) culture

c) export and import regulations, duties, and tariffs

d) local customs