Difference between horizontal growth and vertical growth

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1. What is the difference between horizontal growth and vertical growth? Name a real-world company that focuses more on horizontal growth and a company that focuses more on vertical growth. Why do these two companies choose different growth strategies?

2. Two employees perform the same job, and each received exemplary performance ratings. Is it fair to give one employee a smaller percentage merit increase because his pay falls within the 3rd quartile but give a larger percentage merit increase to the other because his pay falls within the 1st quartile? Explain your answer.

Reference no: EM132088345

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