Development of e-book industry to major us publishing houses

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Reference no: EM133926390

Assignment:

Answer the following questions in regard to the Barnes and Noble case study. Here is the link to find the answers. You may also use outside sources. Explain in full depth and thoroughly.

1) What are the advantages of a dedicated e-book reader like the non-tablet Nook? To whom would such a device appeal?

2) How important is the development of the e-book industry to major US publishing houses? What is the role of publishers in the eBook market space?

3) How important is the dedicated device competition to Barnes & Noble? Could the Nook device fail, yet Barnes & Noble succeed in the e-book market?

4) Does it appear that there will be a single winner with more than 50% market share (in terms of either device or format) in the e-book market in the next five years? If so, which one and why? If not, why not?

Reference no: EM133926390

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