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Assignment:
You have been hired to start a 300 rooms Business City Hotel in Vancouver BC, Canada. As the team assigned to prepare 2023 Marketing Plan (Forecast & Budget).
Choose your Competitive Set and present your reasoning for your choices.
You need to analyze the hotel's market segmentations and how each segmentation will contribute to the Forecasted Sales.
You need to show your hotel Fair Share and analyze your anticipation of your Market Share. (try to use actual figures as mush as possible when you are preparing your fair share).
Present your steps of preparing your Monthly Forecast which will lead to your 2023 Forecast.
Imagine what will be the departmental total cost and expenses when you are building your Budget.
1000 words
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