Developing new employee rewards program

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Michael is developing a new employee rewards program. During the idea screening phase, he comes across a suggestion to offer all employees free gym memberships. While this might seem like a great perk, it's important to consider the idea's viability before moving forward. What is the PRIMARY factor to consider during idea screening to determine if the free gym membership program is feasible? O Will employees be motivated by the offer of free gym memberships? O Is there a gym with convenient locations for most employees? O Would this program encourage a healthier work-life balance for employees? O Does the company have the budget to cover the cost of gym memberships for all employees?

Reference no: EM133838875

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