High-quality bread and pastries

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Reference no: EM133838877

Question

You work in the marketing department for a bakery that prides itself on its fresh, high-quality bread and pastries. The bakery is considering expanding its online presence by offering delivery services. However, they are concerned about how to maintain the "freshness experience" for online customers who cannot physically inspect the products before buying. Which marketing strategy would best address the concept of tangibility in this scenario? O Create a loyalty program that rewards frequent online orders. O Offer a generous return policy for any products deemed "not fresh" upon arrival. O Partner with local delivery services known for their speed and reliability. O Highlight beautiful, high-resolution photos of the bakery's products on the delivery platform.

Reference no: EM133838877

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